Top Email Marketing Tools – Today, email marketing is an essential part of every business’s strategy, but it can be hard to know where to start if you’re new to the game. With so many options out there, it can be difficult to decide which email marketing tools are worth your time and money. Thankfully, we’ve done the research for you and tested dozens of tools over the years, so we know exactly which ones will help you make sales and grow your list effectively. Here are 7 must-have email marketing tools to help drive more sales
MailChimp
While it’s easy enough to create and send emails through a service like Gmail, MailChimp offers extra features that will help you grow your business. For example, you can use it to create newsletters and send them out on a schedule that fits your needs. It also helps you gather data so you can personalize your content more effectively—perhaps even down to an individual level. And if you want to make sure people are actually opening your messages, MailChimp makes it easy by tracking all sorts of metrics for you. Plus, for small businesses with limited marketing budgets, there’s no fee for sending up to 12,000 emails each month!
GetResponse
If you’re looking for an all-in-one email marketing tool, GetResponse is a great option. This suite helps you create an effective email campaign, send it out and track its performance. Key features include: Creating multiple campaigns at once and sending them to different lists of subscribers based on their interests; creating autoresponders and drip campaigns that follow up with customers automatically; using a built-in landing page creator; and setting up site tracking so you can see how many people are opening your emails, clicking through links in them and buying from your site.
List Builder Lite
Offers a quick and easy way to create great looking opt-in pages. List Builder has everything you need – stunning, professional templates, eye-catching animations, smart automatic wording and more – all in one place. Just enter your most basic information and you’re ready to go!
Campaign Monitor
Tracking—Campaign Monitor lets you track which emails were opened, from what IP address and at what time. If your customers aren’t opening your messages, you know something isn’t working in your email marketing strategy. If they are opening up but not clicking through on any links or buttons, you can change up your message to see if that makes a difference. Either way, having these stats gives you important information about how well your emails are performing so that you can refine them. Campaign Monitor also integrates with platforms like MailChimp and Constant Contact so that you don’t have to set everything up separately just because one platform works better for certain parts of your strategy than others. This allows greater flexibility in crafting a cohesive email campaign across all social channels.
SendReach
If you’re looking for a comprehensive email marketing platform, SendReach could be a good option. It lets you manage various email campaigns and includes lots of features like segmentation and multi-channel campaign tracking. One interesting aspect of SendReach is its integration with Google Analytics; it integrates with Google Analytics and automatically extracts all your important website data into a new Lead Builder tool inside SendReach. The platform also offers direct mail capabilities (think business cards), postcard capabilities and even SMS campaigns if that’s something you want to offer your customers. Pricing starts at $49 per month for up to 2,500 contacts—but we think it’s worth checking out because it really does have a lot of different tools.
MailerLite
Ease of use and powerful automation tools, MailerLite is great for small businesses. It’s easy to set up email campaigns with their drag-and-drop editor, but it also offers more advanced features like A/B testing and custom templates. The free version has some limitations on number of contacts you can send to and number of emails you can send per month (10k emails per month). If you need more than that, there are paid plans starting at $9/month.
SumoMe
What is SumoMe? SumoMe helps you grow your website’s traffic and engagement with lead magnets, exit intent popups, and more. They have over 20 different features ranging from social sharing buttons to a responsive welcome mat for new visitors. It is completely free for up to 500,000 page views per month, $9.99/month if you are over that amount.